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27 Jan

The majority of my friends have moved across, and those who initially relented seem to have started getting their feet wet with Instagram too.

At the time, that was alien, but eventually, as we all grew weary of social media and burnt out on over-sharing, it caught on.

Ephemeral messaging, the kind of disappearing messages invented by Snapchat, were a new world: you could share anything — a dumb thought, a nude photo, or a photo of a sunset — all in the same place with little fear that it’d escape once your recipient saw it. Being able to drop a continuous stream of interesting, or banal, photos into one continuous loop was fascinating at the time that the company released it.

Half of the stories I drop into on Snapchat these days are these people asking me to follow on Instagram too, and if they’re not shifted entirely already, they’re definitely loading the same pictures into both platforms already.

I think this, at its core, has always been Snapchat’s problem.

The addictiveness and popularity of Snapchat’s Stories feature continue to this day, but the company finds itself at something of a crossroads: Facebook’s cloned the entire thing, and it’s doing it better than Snapchat ever could, and innovating at a faster clip.

When Instagram Stories launched well over a year ago, I thought it was cute, but couldn’t understand why I’d ever jump from Snapchat.